PBC Brand of the year 2024

Winner - For the Creators

While there are so many amazing brands out there in the fertility, pregnancy and parenting space, there is one brand that really caught our eye this year. Our brand of the year award goes to For the Creators.

Description: For The Creators offer 4 monthly subscription plans (ranging from £32pm to £120pm) helping mothers through every trimester of their pregnancy wardrobe and beyond, with the mentality of ‘spending less and wearing more’. This pioneering service provides easy access for new mothers to find clothing and wellness products from brands such as With Nothing Underneath, Desmond & Dempsey, Whistles, Hatch, Albaray and more, that in turn allow them to feel more themselves during a monumental time in their lives. FTC subscriptions make maternity dressing even more accessible than one off rentals, saving up to 40%. Not only do FTC make the rental process as streamlined as possible, offering free sizing swaps, free delivery & returns and cleaning included, but The Ultimate rental pack even offers free styling consultations with FTC’s resident style consultant, helping to guide mothers through every change to their body and how best to dress it.

What we love: This maternity and nursing wear rental company offers one off rentals for special occasions or membership edits where you can borrow 2 or 3 items for a month, depending on the stage you’re at and send them back to try something new the next month. Their range is stylish and varied and we love this sustainable approach to feeling more like yourself in your maternity wear while saving some