About Us
We believe knowledge is power and community is everything.
And when it comes to our bodies, our births and our babies, this knowledge and community can change lives and save lives.
If you believe this too, then you’re in the right place.
As seen on Dragon’s Den, The Positive Birth Company is on a mission to support you from the moment you start thinking about planning for a baby, to the day they eventually go to school. We do this through life changing online courses, incredible online communities and access to some of the best minds in the fields of birth, health and psychology.
We’re innovators in the field of online fertility, perinatal and parenting education and support. Using tech, we’ve removed the barriers to knowledge that previously existed, and created communities to support you every step of the way.
Through our online courses, our Freya app, our bestselling book and the power of our online community, we’ve reached more than 30 million people around the world.
Our products are multi-award winning, we’ve been named parenting brand of the year two years running, and we’re a certified B Corp which means we use business as a force for good.
We are The Positive Birth Company and we are your virtual village.
Learn more about our history and the events that have shaped our business to become what it is today on our business timeline here.
PBC Founder Siobhan Miller
Siobhan Miller is a world-renowned hypnobirthing expert, bestselling author and award-winning B-Corp founder. Her book, Hypnobirthing: Practical Ways to Make Your Birth Better has been translated into five languages and has sold more than 100,000 copies worldwide.
Siobhan is the creator behind The Ultimate Birth Pack, the original and award-winning online hypnobirthing course, the Freya app and The Postpartum Pack. Siobhan is the founder and CEO of The Positive Birth Company, has featured on the BBC’s Dragon’s Den and been named as one of Management Today’s 35 Women Under 35. She also holds the Guinness World Record for most viewers on a hypnobirthing live stream.
A Royal College of Midwives accredited hypnobirthing teacher, Siobhan developed The Positive Birth Company’s unique hypnobirthing framework using her Master’s degree in Psychology and years of hypnobirthing teaching experience, alongside her innovative approach to education using tech to make birth education more accessible to all.
As one of the leading voices in prenatal, antenatal and postnatal education and support, Siobhan is regularly called on to speak on panels and in the media, having featured on the BBC, and in The Sunday Telegraph, Grazia, Harpers Bazaar, HuffPost, Cosmopolitan and Metro - to name just a few.
Siobhan’s Story
The Positive Birth Company was founded after Siobhan’s own life changing birth experience in 2014. Having had a relatively difficult birth with her first child (lengthy induction and forceps delivery in theatre), Siobhan was determined to do what she could to make her second birth experience a more positive one.
Siobhan enrolled on a hypnobirthing course and attended group classes with her birth partner. After the first session she was converted to the natural approach to childbirth, appreciating the scientific theory it was grounded in. Hypnobirthing empowered both Siobhan and her partner with the tools needed to create a positive and calm birth for herself and her baby. Her son was born at home in front of the Christmas tree, with no pain relief, after just a couple of hours of labour. Siobhan describes it as the best day of her life.
From that moment Siobhan knew she wanted to help others achieve a positive birth too, and to use her academic background and lived experience to help inform her future hypnobirthing teacher training.
Siobhan’s third son was born in 2016, followed by a daughter in 2022. She now juggles running The Positive Birth Company alongside being a mum of four, devoting her life to helping empower and support people in their journey to parenthood.
Read about the history of PBC and the growth of the team here.